When searching for a high school for my daughter, my wife and I found a small charter school that we thought she would thrive in. Bella has some particular needs and we felt that the intimate, one-on-one environment would be a great fit. We quickly discovered that she had a different plan, and wanted to […]

    For the last 12 years, I have been helping organization’s construct messages using a simple formula. It goes like this: your message = your promise + the incentive – the barrier Here’s how it breaks down… Your Promise — Simply, this is the essence of your organization’s brand identity. It answers the question… […]

A few weeks back I ran a Ragnar. If you don’t know, a Ragnar is a 200-mile race that (in Minnesota) goes from Winona to the Twin Cities. There’s 12-people on a team and we travel in two vans, each taking a turn running three legs over 35-hours. This year, my first leg was six […]

This recording of our recent webinar, Helping Your Board Tell Your Story, focuses on techniques to help nonprofit boards discover their own unique voice to express the work their organization is doing. In addition, the webinar covers… The most effective structure for board member storytelling The kinds of experiences board members need to be effective […]

An environmental group that believes land conservation policy should be rooted in the best science available builds a base of supporters that deeply trusts the organization’s point of view.   A social service organization that believes volunteers can play a key role in helping people out of poverty adds over 1,000 volunteers within three years. […]