Your Promise Is Your Brand
POSTED ON September 4, 2012
This article originally appeared in the Nonprofit Quarterly in 2005. “We will put a man on the moon by the end of the decade.”This declaration by President Kennedy is considered one of the most effective national promises ever made. Not because we were fascinated by the moon, or space, or even science, but because it […]
Flip Your Mission: Framing a Compelling Message
POSTED ON June 14, 2011
This installment of the Sixty-Second Strategy challenges board and staff to frame a compelling message by transforming how they talk about their organization.
Kick Start Your Story!
POSTED ON May 5, 2011
Your organization’s stories are key to helping you convey the unique value you create for the people you serve. The following 60-Second Strategy video provide five simple questions to help you and your team craft a compelling narrative about your work.
Nonprofit Branding in the Age of Social Media
POSTED ON January 4, 2011
An article in the December issue of Twin Cities Business Monthly captures a wonderful case study on the branding work Creation In Common did for CaringBridge. CaringBridge is a nonprofit providing free websites that connect people experiencing a significant health challenge to family and friends, making each health journey easier. Go here to read the […]
Commit 72 Minutes for the Future of the Nonprofit Sector
POSTED ON July 26, 2009
Call to Action Commit 72 minutes per day to innovate and create a new future for your nonprofit organization. 72 minutes away from putting out fires and reacting to the economy; 72 minutes from the daily grind; 72 minutes focused on challenging assumptions and generating new ideas; 72 minutes building on what your organization is […]