This post is part two of a three-part series on board/staff collaboration. Go here to read part one. “We’ve already tried that, it didn’t work.” The board member smiled back at the organization’s marketing director and thought: “you may have tried it, but did you do it right?” The marketing committee meeting was approaching its […]

red strings Originally uploaded by fuzzonce I am always looking for inexpensive ways to help organizations strengthen their power to engage the public. One of the best ways to do this is by reaffirming your organization’s brand identity rather than trying to create a new one from scratch. This type of overhaul relies more on […]