by Carlo Cuesta | Sep 4, 2012 | Branding and Communications, Great Nonprofit Examples
This article originally appeared in the Nonprofit Quarterly in 2005. “We will put a man on the moon by the end of the decade.”This declaration by President Kennedy is considered one of the most effective national promises ever made. Not because we were...
by Carlo Cuesta | May 17, 2011 | Board Engagement, Collaboration, Creativity and Innovation
This installment of the Sixty-Second Strategy covers a quick exercise to help organizations define the value they create and deliver to the communities they serve. For more information, go to the related post entitled Owning Your Place in the Community. Also,...
by Carlo Cuesta | May 5, 2011 | Branding and Communications, Creativity and Innovation, Resource Development
Your organization’s stories are key to helping you convey the unique value you create for the people you serve. The following 60-Second Strategy video provide five simple questions to help you and your team craft a compelling narrative about your work.
by Carlo Cuesta | Jan 4, 2011 | Branding and Communications, Creativity and Innovation, Nonprofit Social Media, Uncategorized
An article in the December issue of Twin Cities Business Monthly captures a wonderful case study on the branding work Creation In Common did for CaringBridge. CaringBridge is a nonprofit providing free websites that connect people experiencing a significant health...
by Carlo Cuesta | Jul 26, 2009 | Collaboration, Creativity and Innovation
Call to Action Commit 72 minutes per day to innovate and create a new future for your nonprofit organization. 72 minutes away from putting out fires and reacting to the economy; 72 minutes from the daily grind; 72 minutes focused on challenging assumptions and...
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