Here is an essential resource for anyone embarking on nonprofit branding. This brief (6:30 mins.) on-demand webinar covers three steps to effectively brand your nonprofit collaboratively. Steps include: Step One – Assembling your stakeholder taskforce Step Two – Understanding stakeholder perception Step Three – Defining your brand pillars Please share with your fellow staff […]

At some point during a board meeting, a member says… “we need an elevator speech” or “we need to do a better job communicating who we are” or better yet “what is our brand?” Our response might be to write something down for them or report on our marketing plan. Somehow this becomes an exercise […]

Last Monday night I was guest lecturing for a class at the University of Minnesota about nonprofit branding and was completely (and happily) upstaged by the guest who followed me from the American Refugee Committee. She shared their remarkable I AM A STAR FOR SOMALIA campaign created by IDEO. This is an amazing example of […]

Creation In Common’s approach to nonprofit branding is based on one-on-one brand assessments we have conducted with over 250 organizations as well as several client engagements across multiple fields within the sector. If you are interested in learning more about our Brand Needs Assessment, please go here.

For the Nonprofit Quarterly’s Winter 2012 edition, Creation In Common’s Carlo Cuesta writes: When the web emerged, in the 1990s, it was a seminal moment for the nonprofit community. The possibilities of enabling communication, interaction, and transaction around mission seemed endless. Then reality set in. Organizations came face-to-face with technical, operational, and content barriers that were […]