by Carlo Cuesta | Jul 2, 2009 | Board Engagement, Collaboration
This post is part two of a three-part series on board/staff collaboration. Go here to read part one. “We’ve already tried that, it didn’t work.” The board member smiled back at the organization’s marketing director and thought: “you may have tried it, but did you do...
by Carlo Cuesta | Jun 30, 2009 | Board Engagement, Branding and Communications, Collaboration
The following is part one of a three-part series on board/staff collaboration. Identities have been concealed to protect the innocent. “I don’t understand what we do?” The question hung in the air. The executive director, just three months on the job, did not know...
by Carlo Cuesta | Jun 24, 2009 | Branding and Communications, Resource Development
I am heading off to the Dallas/Fort Worth Association of Fundraising Professionals Annual Conference today. On Friday, I will be giving a workshop on Framing the Ask: A Storytelling Approach to Individual Donor Fundraising. Instead of handing out pens with the...
by Carlo Cuesta | Jun 17, 2009 | Board Engagement, Collaboration
I wish someone would stand up at a General Motors or AIG board meeting and say: “You know what guys, we need to act more like a business.” It would be one of those awkward moments where everyone around the table would stare blankly at one another not knowing what to...
by Carlo Cuesta | May 31, 2009 | Branding and Communications
red strings Originally uploaded by fuzzonce I am always looking for inexpensive ways to help organizations strengthen their power to engage the public. One of the best ways to do this is by reaffirming your organization’s brand identity rather than trying to...
Recent Comments