Your Promise Is Your Brand
POSTED ON September 4, 2012
This article originally appeared in the Nonprofit Quarterly in 2005. “We will put a man on the moon by the end of the decade.”This declaration by President Kennedy is considered one of the most effective national promises ever made. Not because we were fascinated by the moon, or space, or even science, but because it […]
Nonprofit Branding in the Age of Social Media
POSTED ON January 4, 2011
An article in the December issue of Twin Cities Business Monthly captures a wonderful case study on the branding work Creation In Common did for CaringBridge. CaringBridge is a nonprofit providing free websites that connect people experiencing a significant health challenge to family and friends, making each health journey easier. Go here to read the […]
Three Strategies to Engage Your Board in Fundraising
POSTED ON November 18, 2009
[This posting appeared as an article in the Fall 2009 edition of Guild Notes, the quarterly newsletter published by The National Guild of Community Schools of the Arts] “We’re not a fundraising board.” If I had a nickel every time board members have said this to me, I would be able to fund their organizations. […]
Commit 72 Minutes for the Future of the Nonprofit Sector
POSTED ON July 26, 2009
Call to Action Commit 72 minutes per day to innovate and create a new future for your nonprofit organization. 72 minutes away from putting out fires and reacting to the economy; 72 minutes from the daily grind; 72 minutes focused on challenging assumptions and generating new ideas; 72 minutes building on what your organization is […]
Board President to Executive Director: “We’re not a fundraising board.” (Part III)
POSTED ON July 20, 2009
This post is part three of a three-part series on board/staff collaboration. Go here to read part one and here to read part two. “What we got here is a failure to communicate” said the Board President slightly chuckling at his own joke. “Actually, what we have is a failure to listen” the Executive Director […]