by Carlo Cuesta | Nov 1, 2012 | Board Engagement, Branding and Communications, Collaboration, Creativity and Innovation
At some point during a board meeting, a member says… “we need an elevator speech” or “we need to do a better job communicating who we are” or better yet “what is our brand?” Our response might be to write something down for...
by Carlo Cuesta | Oct 19, 2012 | Board Engagement, Collaboration, Creativity and Innovation
The following video is an excerpt of our recent webinar — Building a Strategic Board — presented by Creation In Common’s lead consultant Carlo Cuesta. We will be doing this webinar again on January 15, 2013. Go here for more information. Please...
by Carlo Cuesta | Jun 18, 2011 | Creativity and Innovation, Nonprofit Social Media
This post is off-the-beaten path of what I usually write about, but I have been curious about this for sometime. Many consider Orson Welles’ Citizen Kane to be the greatest American movie ever made. Premiering in 1941, it follows the first movie, The Horse in...
by Carlo Cuesta | Jun 14, 2011 | Branding and Communications, Creativity and Innovation, Resource Development
This installment of the Sixty-Second Strategy challenges board and staff to frame a compelling message by transforming how they talk about their organization.
by Carlo Cuesta | Jun 11, 2011 | Board Engagement, Collaboration, Creativity and Innovation
At the first board meeting I ever attended, the only person who spoke was my boss, the executive director. Driving back to the office, she asked me what I thought of the meeting. I told her the board was not very engaged. She agreed and said, “I just don’t know how to...
by Carlo Cuesta | May 26, 2011 | Board Engagement, Collaboration, Creativity and Innovation
Here’s a simple way to find out. In a middle of a board meeting, look at the people around the table and ask yourself: Does the quality of this discussion match the quality of people? Granted, “quality” is fairly subjective. Yet, it is pretty easy to...
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