by Carlo Cuesta | Jun 14, 2011 | Branding and Communications, Creativity and Innovation, Resource Development
This installment of the Sixty-Second Strategy challenges board and staff to frame a compelling message by transforming how they talk about their organization.
by Carlo Cuesta | May 5, 2011 | Branding and Communications, Creativity and Innovation, Resource Development
Your organization’s stories are key to helping you convey the unique value you create for the people you serve. The following 60-Second Strategy video provide five simple questions to help you and your team craft a compelling narrative about your work.
by Carlo Cuesta | Jan 4, 2011 | Branding and Communications, Creativity and Innovation, Nonprofit Social Media, Uncategorized
An article in the December issue of Twin Cities Business Monthly captures a wonderful case study on the branding work Creation In Common did for CaringBridge. CaringBridge is a nonprofit providing free websites that connect people experiencing a significant health...
by Carlo Cuesta | Jun 30, 2009 | Board Engagement, Branding and Communications, Collaboration
The following is part one of a three-part series on board/staff collaboration. Identities have been concealed to protect the innocent. “I don’t understand what we do?” The question hung in the air. The executive director, just three months on the job, did not know...
by Carlo Cuesta | Jun 24, 2009 | Branding and Communications, Resource Development
I am heading off to the Dallas/Fort Worth Association of Fundraising Professionals Annual Conference today. On Friday, I will be giving a workshop on Framing the Ask: A Storytelling Approach to Individual Donor Fundraising. Instead of handing out pens with the...
by Carlo Cuesta | May 31, 2009 | Branding and Communications
red strings Originally uploaded by fuzzonce I am always looking for inexpensive ways to help organizations strengthen their power to engage the public. One of the best ways to do this is by reaffirming your organization’s brand identity rather than trying to...
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