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University of Virginia: A case study in the power of the public will

by Carlo Cuesta | Sep 16, 2012 | Board Engagement, Branding and Communications, Collaboration

Last June, the University of Virginia’s governing body, called the “Board of Visitors,” made an unexpected move. They asked University President Teresa Sullivan to step down. By the end of the month, the Board stunningly reversed its decision. What...

Idea for Next Board Retreat – Help Your Board Find Their Voice

by Carlo Cuesta | Sep 9, 2012 | Board Engagement, Branding and Communications, Collaboration

You want to help your board members to engage around building influence and inspiring commitment for your organization? At your next board retreat, focus the conversation around these three key elements: The shared passion the everyone on the board holds for the...

A Collaborative Approach to Nonprofit Branding

by Carlo Cuesta | Sep 8, 2012 | Branding and Communications, Collaboration

Creation In Common’s approach to nonprofit branding is based on one-on-one brand assessments we have conducted with over 250 organizations as well as several client engagements across multiple fields within the sector. If you are interested in learning more...

Building a Mission-Delivery Engine on the Web: Nonprofit Website Best Practice

by Carlo Cuesta | Sep 4, 2012 | Branding and Communications, Collaboration

For the Nonprofit Quarterly’s Winter 2012 edition, Creation In Common’s Carlo Cuesta writes: When the web emerged, in the 1990s, it was a seminal moment for the nonprofit community. The possibilities of enabling communication, interaction, and transaction...

Your Promise Is Your Brand

by Carlo Cuesta | Sep 4, 2012 | Branding and Communications, Great Nonprofit Examples

This article originally appeared in the Nonprofit Quarterly in 2005.  “We will put a man on the moon by the end of the decade.”This declaration by President Kennedy is considered one of the most effective national promises ever made. Not because we were...

Defining Your Mission Statement

by Carlo Cuesta | Dec 6, 2011 | Branding and Communications

Here are three key ingredients to create an effective mission statement.  
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