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Communications Tool: Simplify Your Organizational History

by Carlo Cuesta | May 14, 2021 | Branding and Communications, Uncategorized

Anyone who has ever had to write a bio will likely agree: writing about yourself can be hard. The same is true for nonprofit organizations. And yet an organizational history is very useful for writing grants, for onboarding new staff and board members, and for...

Carlo’s Not-So-Secret Formula for Nonprofit Messaging

by Carlo Cuesta | Sep 9, 2013 | Branding and Communications

    For the last 12 years, I have been helping organization’s construct messages using a simple formula. It goes like this: your message = your promise + the incentive – the barrier Here’s how it breaks down… Your Promise — Simply,...

What Coughing Up a Lung Taught Me About Authentic Engagement

by Carlo Cuesta | Sep 9, 2013 | Branding and Communications

A few weeks back I ran a Ragnar. If you don’t know, a Ragnar is a 200-mile race that (in Minnesota) goes from Winona to the Twin Cities. There’s 12-people on a team and we travel in two vans, each taking a turn running three legs over 35-hours. This year,...

Nonprofit Branding: The Power of Your Principles

by Carlo Cuesta | Jun 9, 2013 | Branding and Communications

An environmental group that believes land conservation policy should be rooted in the best science available builds a base of supporters that deeply trusts the organization’s point of view.   A social service organization that believes volunteers can play a...

Nonprofit Branding 2013: What has Changed?

by Carlo Cuesta | Feb 22, 2013 | Branding and Communications, Collaboration, Creativity and Innovation

Recently, the Nonprofit Quarterly and the Alliance for Nonprofit Management hosted an online discussion with me (Carlo), Kate Barr of Nonprofits Assistance Fund, Jeanne Bell of CompassPoint Nonprofit Services, Robin Katcher of Management Assistance Group, and our...

Winter/Spring Free Webinar Schedule

by Carlo Cuesta | Jan 22, 2013 | Board Engagement, Branding and Communications, Creativity and Innovation, Webinars

The following is our listing of our free nonprofit capacity building webinars starting February 7.
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