This article originally appeared in the Nonprofit Quarterly in 2005.  “We will put a man on the moon by the end of the decade.”This declaration by President Kennedy is considered one of the most effective national promises ever made. Not because we were fascinated by the moon, or space, or even science, but because it […]

This post is off-the-beaten path of what I usually write about, but I have been curious about this for sometime. Many consider Orson Welles’ Citizen Kane to be the greatest American movie ever made. Premiering in 1941, it follows the first movie, The Horse in Motion, by 63 years and follows the first talkie, The […]

An article in the December issue of Twin Cities Business Monthly captures a wonderful case study on the branding work Creation In Common did for CaringBridge. CaringBridge is a nonprofit providing free websites that connect people experiencing a significant health challenge to family and friends, making each health journey easier. Go here to read the […]

I am heading off to the Dallas/Fort Worth Association of Fundraising Professionals Annual Conference today. On Friday, I will be giving a workshop on Framing the Ask: A Storytelling Approach to Individual Donor Fundraising. Instead of handing out pens with the Creation In Common logo on it, we are handing out small 4″X6″ packets called […]

red strings Originally uploaded by fuzzonce I am always looking for inexpensive ways to help organizations strengthen their power to engage the public. One of the best ways to do this is by reaffirming your organization’s brand identity rather than trying to create a new one from scratch. This type of overhaul relies more on […]