Advisor to Superheroes

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Posts Tagged ‘social causes’

Your Promise Is Your Brand

POSTED ON September 4, 2012

This article originally appeared in the Nonprofit Quarterly in 2005.  “We will put a man on the moon by the end of the decade.”This declaration by President Kennedy is considered one of the most effective national promises ever made. Not because we were fascinated by the moon, or space, or even science, but because it […]

Owning Your Place in the Community

POSTED ON May 17, 2011

[The following is an excerpt from a keynote I gave to the Southern Minnesota Nonprofit Summit.] Fifteen years ago this week was when I arrived in Minnesota to become the Executive Director of The Playwrights’ Center. My wife and I were newly married. We drove 900 miles from Dallas to Minnesota with most our belongings […]

Kick Start Your Story!

POSTED ON May 5, 2011

Your organization’s stories are key to helping you convey the unique value you create for the people you serve. The following 60-Second Strategy video provide five simple questions to help you and your team craft a compelling narrative about your work.

An article in the December issue of Twin Cities Business Monthly captures a wonderful case study on the branding work Creation In Common did for CaringBridge. CaringBridge is a nonprofit providing free websites that connect people experiencing a significant health challenge to family and friends, making each health journey easier. Go here to read the […]