This article originally appeared in the Nonprofit Quarterly in 2005.  “We will put a man on the moon by the end of the decade.”This declaration by President Kennedy is considered one of the most effective national promises ever made. Not because we were fascinated by the moon, or space, or even science, but because it […]

This post is off-the-beaten path of what I usually write about, but I have been curious about this for sometime. Many consider Orson Welles’ Citizen Kane to be the greatest American movie ever made. Premiering in 1941, it follows the first movie, The Horse in Motion, by 63 years and follows the first talkie, The […]

[The following is an excerpt from a keynote I gave to the Southern Minnesota Nonprofit Summit.] Fifteen years ago this week was when I arrived in Minnesota to become the Executive Director of The Playwrights’ Center. My wife and I were newly married. We drove 900 miles from Dallas to Minnesota with most our belongings […]

Your organization’s stories are key to helping you convey the unique value you create for the people you serve. The following 60-Second Strategy video provide five simple questions to help you and your team craft a compelling narrative about your work.

An article in the December issue of Twin Cities Business Monthly captures a wonderful case study on the branding work Creation In Common did for CaringBridge. CaringBridge is a nonprofit providing free websites that connect people experiencing a significant health challenge to family and friends, making each health journey easier. Go here to read the […]