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Posts Tagged ‘Nonprofit marketing’

An environmental group that believes land conservation policy should be rooted in the best science available builds a base of supporters that deeply trusts the organization’s point of view.   A social service organization that believes volunteers can play a key role in helping people out of poverty adds over 1,000 volunteers within three years. […]

Nonprofit branding is more than a name or a slick tag line. In the November 29, 2012 edition of The Chronicle of Philanthropy there was an article about how a chapter of Gilda’s Club changed its name to the Cancer Support Community Southwest Wisconsin. The executive director’s rationale was that more and more young people were born […]

  Here is an essential resource for anyone embarking on nonprofit branding. This brief (6:30 mins.) on-demand webinar covers three steps to effectively brand your nonprofit collaboratively. Steps include: Step One – Assembling your stakeholder taskforce Step Two – Understanding stakeholder perception Step Three – Defining your brand pillars Please share with your fellow staff […]

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