Nonprofit Branding: The Power of Your Principles
POSTED ON June 9, 2013
An environmental group that believes land conservation policy should be rooted in the best science available builds a base of supporters that deeply trusts the organization’s point of view. A social service organization that believes volunteers can play a key role in helping people out of poverty adds over 1,000 volunteers within three years. […]
Nonprofit Branding – “Gilda’s Club” is More Than a Name
POSTED ON December 2, 2012
Nonprofit branding is more than a name or a slick tag line. In the November 29, 2012 edition of The Chronicle of Philanthropy there was an article about how a chapter of Gilda’s Club changed its name to the Cancer Support Community Southwest Wisconsin. The executive director’s rationale was that more and more young people were born […]
On-Demand Webinar: Branding Your Nonprofit Collaboratively
POSTED ON December 2, 2012
Here is an essential resource for anyone embarking on nonprofit branding. This brief (6:30 mins.) on-demand webinar covers three steps to effectively brand your nonprofit collaboratively. Steps include: Step One – Assembling your stakeholder taskforce Step Two – Understanding stakeholder perception Step Three – Defining your brand pillars Please share with your fellow staff […]