by Carlo Cuesta | Jul 2, 2009 | Board Engagement, Collaboration
This post is part two of a three-part series on board/staff collaboration. Go here to read part one. “We’ve already tried that, it didn’t work.” The board member smiled back at the organization’s marketing director and thought: “you may have tried it, but did you do...
by Carlo Cuesta | Jun 24, 2009 | Branding and Communications, Resource Development
I am heading off to the Dallas/Fort Worth Association of Fundraising Professionals Annual Conference today. On Friday, I will be giving a workshop on Framing the Ask: A Storytelling Approach to Individual Donor Fundraising. Instead of handing out pens with the...
by Carlo Cuesta | May 31, 2009 | Branding and Communications
red strings Originally uploaded by fuzzonce I am always looking for inexpensive ways to help organizations strengthen their power to engage the public. One of the best ways to do this is by reaffirming your organization’s brand identity rather than trying to...
by Carlo Cuesta | May 27, 2009 | Branding and Communications, Great Nonprofit Examples
We’ve been working with Opportunity Partners since last summer. The folks on their team (both board and staff) are outstanding collaborators. From the get go they took a hard look at what was already an excellent organizational identity and recognized that they...
by Carlo Cuesta | May 27, 2009 | Resource Development
You can’t get anyone to do anything, if they don’t want to. Especially when it comes to fundraising. But you can help people play to their strengths. Fundraising isn’t a solitary act, its a process that requires a group of individuals to play...
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