by Carlo Cuesta | Dec 2, 2012 | Branding and Communications
Here is an essential resource for anyone embarking on nonprofit branding. This brief (6:30 mins.) on-demand webinar covers three steps to effectively brand your nonprofit collaboratively. Steps include: Step One – Assembling your stakeholder taskforce...
by Carlo Cuesta | Nov 1, 2012 | Board Engagement, Branding and Communications, Collaboration, Creativity and Innovation
At some point during a board meeting, a member says… “we need an elevator speech” or “we need to do a better job communicating who we are” or better yet “what is our brand?” Our response might be to write something down for...
by Carlo Cuesta | Oct 31, 2012 | Branding and Communications, Great Nonprofit Examples
Last Monday night I was guest lecturing for a class at the University of Minnesota about nonprofit branding and was completely (and happily) upstaged by the guest who followed me from the American Refugee Committee. She shared their remarkable I AM A STAR FOR SOMALIA...
by Carlo Cuesta | Sep 8, 2012 | Branding and Communications, Collaboration
Creation In Common’s approach to nonprofit branding is based on one-on-one brand assessments we have conducted with over 250 organizations as well as several client engagements across multiple fields within the sector. If you are interested in learning more...
by Carlo Cuesta | Sep 4, 2012 | Branding and Communications, Collaboration
For the Nonprofit Quarterly’s Winter 2012 edition, Creation In Common’s Carlo Cuesta writes: When the web emerged, in the 1990s, it was a seminal moment for the nonprofit community. The possibilities of enabling communication, interaction, and transaction...
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