Your Promise Is Your Brand
POSTED ON September 4, 2012
This article originally appeared in the Nonprofit Quarterly in 2005. “We will put a man on the moon by the end of the decade.”This declaration by President Kennedy is considered one of the most effective national promises ever made. Not because we were fascinated by the moon, or space, or even science, but because it […]
Overcoming a Disconnect with the Mission
POSTED ON December 6, 2011
Several year’s ago I was facilitating a meeting when the president of the organization said… “We are not who we are.” That odd statement codified what everyone was feeling in the room—lost. Somewhere along the organization’s journey it got detoured and ended up in a place it never intended to go, serving the community not […]
Has Social Media and Social Causes Together Achieved a “Citizen Kane” Moment?
POSTED ON June 18, 2011
This post is off-the-beaten path of what I usually write about, but I have been curious about this for sometime. Many consider Orson Welles’ Citizen Kane to be the greatest American movie ever made. Premiering in 1941, it follows the first movie, The Horse in Motion, by 63 years and follows the first talkie, The […]
Kick Start Your Story!
POSTED ON May 5, 2011
Your organization’s stories are key to helping you convey the unique value you create for the people you serve. The following 60-Second Strategy video provide five simple questions to help you and your team craft a compelling narrative about your work.
Nonprofit Branding in the Age of Social Media
POSTED ON January 4, 2011
An article in the December issue of Twin Cities Business Monthly captures a wonderful case study on the branding work Creation In Common did for CaringBridge. CaringBridge is a nonprofit providing free websites that connect people experiencing a significant health challenge to family and friends, making each health journey easier. Go here to read the […]