by Carlo Cuesta | Dec 2, 2012 | Branding and Communications
Nonprofit branding is more than a name or a slick tag line. In the November 29, 2012 edition of The Chronicle of Philanthropy there was an article about how a chapter of Gilda’s Club changed its name to the Cancer Support Community Southwest Wisconsin. The...
by Carlo Cuesta | Dec 2, 2012 | Branding and Communications
Here is an essential resource for anyone embarking on nonprofit branding. This brief (6:30 mins.) on-demand webinar covers three steps to effectively brand your nonprofit collaboratively. Steps include: Step One – Assembling your stakeholder taskforce...
by Carlo Cuesta | Nov 9, 2012 | Board Engagement, Branding and Communications, Resource Development
When I do my storytelling workshops with a board of directors, many members for the first time discover that they have something to say on the organization’s behalf. There is no magic wand I wave, I just help them collect their thoughts rather than memorize a...
by Carlo Cuesta | Nov 1, 2012 | Board Engagement, Branding and Communications, Collaboration, Creativity and Innovation
At some point during a board meeting, a member says… “we need an elevator speech” or “we need to do a better job communicating who we are” or better yet “what is our brand?” Our response might be to write something down for...
by Carlo Cuesta | Oct 31, 2012 | Branding and Communications, Great Nonprofit Examples
Last Monday night I was guest lecturing for a class at the University of Minnesota about nonprofit branding and was completely (and happily) upstaged by the guest who followed me from the American Refugee Committee. She shared their remarkable I AM A STAR FOR SOMALIA...
by Carlo Cuesta | Oct 4, 2012 | Branding and Communications
I want to thank everyone who attended the October 3, 2012 webinar — Defining the Nonprofit Brand. Please follow this link to the slides. Also, if you are interested in learning more about our free Nonprofit Branding Needs Assessment, please go here. If you were...
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