by Carlo Cuesta | Sep 4, 2012 | Client Spotlight
This video features Scholarship America’s CEO Lauren Segal discussing the organization’s vision for the future. Creation In Common worked with this national organization to set its strategic agenda in 2011 and continues to help senior leadership evaluate...
by Carlo Cuesta | Sep 4, 2012 | Branding and Communications, Great Nonprofit Examples
This article originally appeared in the Nonprofit Quarterly in 2005. “We will put a man on the moon by the end of the decade.”This declaration by President Kennedy is considered one of the most effective national promises ever made. Not because we were...
by Carlo Cuesta | Dec 13, 2011 | Board Engagement
I was sitting in a board meeting this evening asking myself this question and at the same time my brain went click. Off it went. I just nodded my head for the rest of the meeting wondering if I had drool coming out of the side of my mouth. I know there is no such...
by Carlo Cuesta | Dec 6, 2011 | Branding and Communications
Here are three key ingredients to create an effective mission statement.
by Carlo Cuesta | Dec 6, 2011 | Collaboration
Several year’s ago I was facilitating a meeting when the president of the organization said… “We are not who we are.” That odd statement codified what everyone was feeling in the room—lost. Somewhere along the organization’s journey it got detoured and ended up in a...
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