by Carlo Cuesta | Dec 6, 2012 | Board Engagement, Collaboration, Creativity and Innovation, Resource Development
This video is a brief excerpt from our Helping Your Board Tell Your Story webinar to assist you in your board development efforts. In this webinar we covered how to shape a compelling story and help your board members find their voice. In this excerpt, I go over the...
by Carlo Cuesta | Dec 2, 2012 | Branding and Communications
Nonprofit branding is more than a name or a slick tag line. In the November 29, 2012 edition of The Chronicle of Philanthropy there was an article about how a chapter of Gilda’s Club changed its name to the Cancer Support Community Southwest Wisconsin. The...
by Carlo Cuesta | Dec 2, 2012 | Branding and Communications
Here is an essential resource for anyone embarking on nonprofit branding. This brief (6:30 mins.) on-demand webinar covers three steps to effectively brand your nonprofit collaboratively. Steps include: Step One – Assembling your stakeholder taskforce...
by Carlo Cuesta | Nov 9, 2012 | Board Engagement, Branding and Communications, Resource Development
When I do my storytelling workshops with a board of directors, many members for the first time discover that they have something to say on the organization’s behalf. There is no magic wand I wave, I just help them collect their thoughts rather than memorize a...
by Carlo Cuesta | Nov 1, 2012 | Board Engagement, Branding and Communications, Collaboration, Creativity and Innovation
At some point during a board meeting, a member says… “we need an elevator speech” or “we need to do a better job communicating who we are” or better yet “what is our brand?” Our response might be to write something down for...
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