by Carlo Cuesta | Sep 9, 2013 | Branding and Communications
For the last 12 years, I have been helping organization’s construct messages using a simple formula. It goes like this: your message = your promise + the incentive – the barrier Here’s how it breaks down… Your Promise — Simply,...
by Carlo Cuesta | Sep 9, 2013 | Branding and Communications
A few weeks back I ran a Ragnar. If you don’t know, a Ragnar is a 200-mile race that (in Minnesota) goes from Winona to the Twin Cities. There’s 12-people on a team and we travel in two vans, each taking a turn running three legs over 35-hours. This year,...
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