by Carlo Cuesta | May 31, 2009 | Branding and Communications
red strings Originally uploaded by fuzzonce I am always looking for inexpensive ways to help organizations strengthen their power to engage the public. One of the best ways to do this is by reaffirming your organization’s brand identity rather than trying to...
by Carlo Cuesta | May 27, 2009 | Branding and Communications, Great Nonprofit Examples
We’ve been working with Opportunity Partners since last summer. The folks on their team (both board and staff) are outstanding collaborators. From the get go they took a hard look at what was already an excellent organizational identity and recognized that they...
by Carlo Cuesta | May 27, 2009 | Resource Development
You can’t get anyone to do anything, if they don’t want to. Especially when it comes to fundraising. But you can help people play to their strengths. Fundraising isn’t a solitary act, its a process that requires a group of individuals to play...
by Carlo Cuesta | May 26, 2009 | Resource Development
We often hear how hard it is to ask for money, but rarely does anyone tell us how hard it is to generate donor prospect leads or to educate those prospects. In fact, if you are successful at generating leads and educating them– closing becomes the easiest part....
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