MOAPPP (Minnesota Organizational on Adolescent Parenting, Preventing, and Parenting) engaged Creation In Common to help them develop a new name. Though the acronym became known among close stakeholders, few were able to identify the value the organization created (and fewer were able to get the three “P”s in the right order).
Graphic Design By Jennifer Brower Montgomery
As MOAPPP completed a comprehensive strategic planning process, the organization recognized that its role in the state had broaden from working primarily on teen pregnancy prevention to focusing on adolescent sexual health and parenting. Creation In Common facilitated a naming ideation process that included in-depth interviews with key stakeholders and focus groups to test naming alternatives. Teen Wise Minnesota consistently received high marks from MOAPPP’s primary audience — educators and professionals working with youth as well as being well-received by a new audience the organization wishes to target— parents of adolescents.
The name was unveiled today at Teen Wise’s annual conference.