Resources
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Learn more about our clients, projects, and insights. Discover tools, case studies, news, and information.
On-Demand Webinar: Branding Your Nonprofit Collaboratively
Here is an essential resource for anyone embarking on nonprofit branding. This brief (6:30 mins.) on-demand webinar covers three steps to effectively brand your nonprofit collaboratively. Steps include: Step One - Assembling your stakeholder taskforce Step Two...
Every Board Member Has a Story
When I do my storytelling workshops with a board of directors, many members for the first time discover that they have something to say on the organization's behalf. There is no magic wand I wave, I just help them collect their thoughts rather than memorize a message....
How to Get Your Board Working on Your Non Profit Brand
At some point during a board meeting, a member says... "we need an elevator speech" or "we need to do a better job communicating who we are" or better yet "what is our brand?" Our response might be to write something down for them or report on our marketing plan....
Great Nonprofit Branding Example: I AM A STAR
Last Monday night I was guest lecturing for a class at the University of Minnesota about nonprofit branding and was completely (and happily) upstaged by the guest who followed me from the American Refugee Committee. She shared their remarkable I AM A STAR FOR SOMALIA...
Webinar Recording: Building a Strategic Board
The following video is an excerpt of our recent webinar -- Building a Strategic Board -- presented by Creation In Common's lead consultant Carlo Cuesta. We will be doing this webinar again on January 15, 2013. Go here for more information. Please don't miss, Creation...
Client Spotlight: Nonprofit Strategy in the Office and the Board Room
In preparation for Creation In Common's upcoming webinar -- Building a Strategic Board (October 18), I have been thinking about how nonprofit strategy means different things to different people within the organization. The last few months, I have spent just as much...
Defining the Nonprofit Brand Webinar
I want to thank everyone who attended the October 3, 2012 webinar -- Defining the Nonprofit Brand. Please follow this link to the slides. Also, if you are interested in learning more about our free Nonprofit Branding Needs Assessment, please go here. If you were...
Lessons from a Board’s Failure or Campus Coup Squelched
What I like about blogging is that you can write a post and the folks at the Nonprofit Quarterly take notice and want to publish it on their site. So you go ahead and rewrite it. Voila! New version of your post, written better with a much better title. Still focused...
University of Virginia: A case study in the power of the public will
Last June, the University of Virginia's governing body, called the "Board of Visitors," made an unexpected move. They asked University President Teresa Sullivan to step down. By the end of the month, the Board stunningly reversed its decision. What happened in between...
Idea for Next Board Retreat – Help Your Board Find Their Voice
You want to help your board members to engage around building influence and inspiring commitment for your organization? At your next board retreat, focus the conversation around these three key elements: The shared passion the everyone on the board holds for the...
A Collaborative Approach to Nonprofit Branding
Creation In Common's approach to nonprofit branding is based on one-on-one brand assessments we have conducted with over 250 organizations as well as several client engagements across multiple fields within the sector. If you are interested in learning more about our...
Building a Mission-Delivery Engine on the Web: Nonprofit Website Best Practice
For the Nonprofit Quarterly's Winter 2012 edition, Creation In Common's Carlo Cuesta writes: When the web emerged, in the 1990s, it was a seminal moment for the nonprofit community. The possibilities of enabling communication, interaction, and transaction around...