Flip Your Mission: Framing a Compelling Message

Jun 14, 2011 | Branding and Communications, Creativity and Innovation, Resource Development

This installment of the Sixty-Second Strategy challenges board and staff to frame a compelling message by transforming how they talk about their organization.

Recents Posts

Strategic Planning II: The Courage to Show Up

Nov 3, 2026 | Client Spotlight, Collaboration, Feature

This post is part of series. Go here to the read Strategic Planning I: Flip Your Org. Chart Our team follows three rules in every strategic planning meeting we facilitate. Rule #1: Knowledge is not a club to bang over someone’s head—or something to hold over people to...

Strategic Planning I: Flip Your Org Chart

Sep 17, 2026 | Collaboration, Creativity and Innovation, Feature, Uncategorized

Here’s a key exercise you should do as a CEO or Executive Director before starting a strategic planning process: turn your organizational chart upside down. Take it into your next leadership team meeting. At the new top of the chart, focus on your frontline staff —...