You can’t get anyone to do anything, if they don’t want to. Especially when it comes to fundraising. But you can help people play to their strengths.

Fundraising isn’t a solitary act, its a process that requires a group of individuals to play multiple roles and work together toward the same goal. The above chart identifies these roles. The secret is to spend time figuring out the right casting. This requires us to observe our board and staff in action, to talk to them about what they enjoy doing, to observe how they listen to others and well they communicate. Most importantly, we want to engage our board and staff in a way that they feel most comfortable, allowing them to naturally connect to the role.