Bus Board Campaign for Opportunity Partners
We’ve been working with Opportunity Partners since last summer. The folks on their team (both board and staff) are outstanding collaborators. From the get go they took a hard look at what was already an excellent organizational identity and recognized that they needed to expand its relevance beyond their participants, family members, and partners to a wider public. In short, they wanted to elevate their cause from self-sufficieny for people with disabilities to transforming the potential of people with disabilities into community opportunity– “proving the everyone, when given an opportunity, can add value to our world.”
After conducting focus groups and interviews, Creation In Common brought the board and staff branding taskforce a messaging brief and they immediately turned it back. They had just recently completed a strategic planning process and they began to realize a future that was more than just providing vocational opportunities for people with disabilities, but used advanced learning, deep community supports, and meaningful work as a way to redefine ability– to create a world where the “dis” in ability no longer exists. This led to the bus board campaign (sampled above) as well as the new organizational tag-line: “Ability Redefined.”
Visit Opportunity Partners online at www.opportunities.org
