A smart-looking brand is only the beginning…
Brands are about people—sharing their ideas and working together for the greater good. That’s why we combine great creative with insightful strategy.
The brands we work on do more than inspire. They inform and promote democracy. They connect common beliefs that ignite action.
We do this by…
- Creating brand identities and strategies that get to the heart of who you are.
- Defining marketing approaches that engage your audiences.
- Establishing print and online campaigns that express meaningful calls to action.
CLIENT CASE STUDY
Accelerating Leadership and Innovation Beyond the Classroom
Brand Strategy and Communications
At a crucial stage in their brain development, Minnesota’s youth have nearly 2,000 hours of unstructured time each year. Over half of Minnesota parents struggle to find high-quality activities for their children to do when they are not in school. This issue becomes significantly worse for low-income and racially diverse families.
When Minnesota’s McKnight Foundation created an organization to address this problem, Creation In Common was selected to name it and establish a communications strategy. Through in-depth conversations with field leaders and young people, Youthprise emerged as the right choice to capture the intent and focus of this new effort. Today, the organization convenes the best thinkers in the field, provides funding to scale promising youth development initiatives, and plays a significant role in guiding statewide out-of-school time policy efforts.