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Defining Your Organization’s Value

POSTED ON May 17, 2011

This installment of the Sixty-Second Strategy covers a quick exercise to help organizations define the value they create and deliver to the communities they serve.   For more information, go to the related post entitled Owning Your Place in the Community. Also, visit the previous Sixty-Second Strategy installment– Kick Start Your Story.

Owning Your Place in the Community

POSTED ON May 17, 2011

[The following is an excerpt from a keynote I gave to the Southern Minnesota Nonprofit Summit.] Fifteen years ago this week was when I arrived in Minnesota to become the Executive Director of The Playwrights’ Center. My wife and I were newly married. We drove 900 miles from Dallas to Minnesota with most our belongings […]

MOAPPP (Minnesota Organizational on Adolescent Parenting, Preventing, and Parenting) engaged Creation In Common to help them develop a new name. Though the acronym became known among close stakeholders, few were able to identify the value the organization created (and fewer were able to get the three “P”s in the right order). As MOAPPP completed a […]

Kick Start Your Story!

POSTED ON May 5, 2011

Your organization’s stories are key to helping you convey the unique value you create for the people you serve. The following 60-Second Strategy video provide five simple questions to help you and your team craft a compelling narrative about your work.

An article in the December issue of Twin Cities Business Monthly captures a wonderful case study on the branding work Creation In Common did for CaringBridge. CaringBridge is a nonprofit providing free websites that connect people experiencing a significant health challenge to family and friends, making each health journey easier. Go here to read the […]

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