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A Good Company for Life
Sidney Health Center Services: Strategic Planning, Brand Development, Market Plan Development  Sidney Health Center, a 100-year-old medical center serving eastern Montana, needed to deepen its relationship with its constituents. Creation In Common conducted community focus groups throughout the region and surveyed employees to better understand the perceptions of customers as well as the level to which employees of SHC are engaged in successfully delivering and communicating value to those they served. Through a year-long strategic planning process, Creation In Common worked with board members, staff, and physicians to detail a five year vision; this was followed by extensive work by managers and line-staff to identify the resources needed and specific actions to be taken to achieve this vision. Finally, Creation In Common helped Sidney Health Center create a consistent message and image for the organization that matches its reputation as an anchor in the community and one of eastern Montana’s most prominent institutions. |
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